True or False?

Extreme sacrifice results in the best weight loss outcome.
A: False. The truth is, the EASIER your weight loss journey, the better. An easy, healthful weight loss approach is surprisingly the most effective, and the kind of weight loss process that has the greatest odds of lasting. The Ounces Countdown will show you how to make this happen.

Fat makes you fat.
A: True...and False! Yes, eating too much fat can make you fat. But, despite all the low-fat and no-fat propaganda issued over the past 30 years or so, healthy, naturally occurring dietary fat will make you no more fat than protein or carbohydrates, and in the case of processed carbohydrates, usually much less so. The right types and amounts of fat can actually enhance your health, satiety, and weight loss - discussed in depth in The Ounces Countdown.  

The more frequent and the more intensely you exercise, the greater your weight loss will be.
A: False. Exercise can greatly encourage weight loss, IF you exercise in ways and amounts that complement weight loss.  Exercise too much, in both frequency and intensity, and you not only will be perpetually exhausted, but you may experience a buildup of the hormone cortisol in your system, which hinders weight loss. Conversely, inadequate exercise will hold back your weight reduction progress. The Ounces Countdown covers optimum exercise from start to finish.

A calorie is a calorie is a calorie.
A: False. Immensely false. Calories taken in from certain sources will satisfy and nourish you, and expedite your weight loss. Calories from some other sources will work against you in almost every way, tax your system, leave you wanting for more, and contribute to weight gain. In The Ounces Countdown we'll break down the calorie source issue, aim for eating habits that energize you, to help you trim unwanted weight from your body as you go on with your life.

Protein is awesome for helping you lose weight!
A: True. But not if you eat too much or too little of it. In The Ounces Countdown, we'll discuss ideal protein intake, and some excellent protein sources, to help you reap the excellent weight loss benefits protein can provide.

The faster the weight comes off, the easier it is to keep it off.
A: False. In fact, the exact opposite is true. Ever known anybody - anybody at all - who lost a ton of weight quickly...and still kept it off a year later? I've not. The faster a body loses weight, the more it goes into "survival mode" and tries to retain and recoup as much weight as it can. The Ounces Countdown does not focus on instant, overnight (i.e. water and muscle) weight reduction; it involves real, lasting, healthy weight loss (fat loss) and focuses on keeping it off. Use it as your guidebook to experience easy, gradual - but steady and lasting - weight loss.